I view email marketing as equally important as webpages and social content, as it reaches the inboxes of millions daily. Having worked extensively with the CRM team, I have developed a deep understanding of the platform’s capabilities and nuances, as well as its direct impact on driving sales. My experience allows me to create campaigns that are both strategically effective and visually engaging, maximising engagement and ROI.
Use the below links to explore email designs
Dixons Currys Carphone Email Campaigns
At Dixons Carphone, I led the redesign of CRM emails, transforming them from a tired, outdated style to a fresh, modern look. I collaborated closely with the development team to create drag-and-drop modular panels, streamlining email creation and reducing turnaround times from concept to send. To ensure consistency, I developed templates, a design toolkit, and CRM guidelines that provided clear direction for both designers and developers. This allowed developers to build emails that matched the intended design, even when full emails were no longer being created by designers.
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Eastpak Email Campaigns
Here are a few other emails with a more simple approach in design, focusing more on the content available on clickthrough
