I designed and developed a landing page for Eastpak and there collaboration with Robyn Exton - founder of HER dating app. I looked at the Eastpak site and the HER site to come up with a design that works with both brands, using images that were provided to me by EastPak. Once designed i had to code it all up making sure it was fully responsive. Below is what was created, i also designed a simple email for the EastPak mailing list.
This was a project that came about from weeks of story boarding on how to bring in more money for the fragrance department in the beauty sector of QVC. I created a personality quiz and came up with how to implement it, worked with the developer on the javascript for it and i did all the artwork for it. Also creating all the headers that you see below that explain the end result of the quiz and the scent the customer landed on with products for them to purchase.
The bespoke content you see below is called 'The Beauty Edit'. Every quarter me and my copywriter would sit down and do research on beauty trends in the market or up and coming that we could incorporate into out trends section. We would have 4 trends every quarter and i would do all the art direction and page creation for the pages working alongside my copywriter we would come up with content to feature on the page, this would sometimes include videos where we would work with the promo team to create these educational videos.
These bespoke pages were created with the new ambassadors in mind and all the content they required on their page. I had a presentation meeting with both ambassadors to show them the pages and they both expressed their excitement for their launches. They are both fully responsive pages within the site using Adobe Experience Manager CMS.
The first 4 pages are brand pages, these sit on top of product listing. They give the customer more information about the brand. I designed the brand page guidelines so that we can have brand pages for the small brands to the biggest brands in a tier system depending on the amount of information they can give us. It also helps when asking vendors for information and to keep the pages all looking consistent. They also help the buyers/merchandisers and copywriters come up with the right content to put on the page. I came up with this template by doing research on content type and the best way to display the type of content we would be receiving from vendors.
These pages are commissioned pages from the buyers and merchandisers to see specific products or to push specific departments, some of them are to support the shows on the TV. All the pages are responsive and the artwork is created by me or art directed by me. They all started with wire frames which i presented to the teams involved and then created all the imagery and implemented the page for launch. For the quiz i created this in poll daddy and imported the code into the QVC website and styled it according to brand guidelines.
These pages were my ideas that i presented to the relevant teams that decide on what content goes on the website and they approved these ideas. Me and my copywriter worked together to come up with the content and design together, i designed the page, chose the models, art directed the shoots and created the pages on the web, some of them were on an old CMS so i had to code from scratch all the functionality and make them responsive using HTML, CSS and Javascript. The page that is titled 'Beauty at QVC' was used as a landing page as part of a social campaign where we created an ad that was used as a paid advert on YouTube videos, when the customer clicked on the ad it would bring them to this page to show them what we have to offer them on QVC.
This page is a landing page for our beauty box called 'Tili', I was the dedicated designer for this project and had worked on it since the beginning. I created all the assets, did all the art direction for the shoots, had an input on how the promotional videos should look, created the look and feel of the box itself choosing all the colours for the boxes, the type of tissue paper used, the way the box was packed and more. This is one of the biggest projects i worked on, i learnt a lot about how other departments work to create our final product and had a had in improving work flow for the dedicated team that was on this project.
This content was a whole website created by myself, there was an old blog that was housed on a very old CMS. I had the project of moving this blog to a new CMS, improving the look and functionality of it and creating user guides and training the people that was going to be using this system. This was a 3 month project that included a lot of external sources like server companies, survey companies and more. This was a very fun project as i was building a whole social website from scratch and adding all the right elements that are needed to make it a socially interactive website.
This bespoke content are all about infographics to showcase information that was gathered from a big company that release this information every 3 months. I was tasked to find a better way of displaying the boring text heavy results in a fun way, so i did. These were displayed on the company website and also sent as emails so they had to be cut in different ways to fit on the different platforms. For this company i used to do all the e-marketing so i knew how emails worked and what the best ways were of displaying such information so it was very easy for me to create this artwork.
