I create online banners that balance aesthetic appeal with strategic functionality, ensuring they capture attention and drive engagement. My work spans both static and dynamic formats, using Adobe Creative Suite for design and HTML5/CSS3 for interactive, animated executions. Each banner is crafted with a focus on visual hierarchy, brand consistency, and performance optimisation across devices and platforms. From concept and layout to animation and delivery, I aim to produce designs that not only look refined but also enhance the overall digital experience—communicating key messages clearly while maintaining a strong visual identity.
These assets were created for campaigns, affiliate website banners, and radio players, with multiple sizes designed to fit various sections of each platform. Some banners were developed using HTML5/CSS3, providing higher quality and lighter file sizes than traditional GIFs, making them the most effective way to display banners today.
These assets were created for campaigns, affiliate website banners, and radio players, with multiple sizes designed to fit all sections of a website. Unlike static banners, these featured animated elements and were produced using Photoshop, After Effects, and Flash, allowing for engaging visuals that captured attention across different platforms.
These banners were created specifically for apps, where I managed the majority of app imagery at QVC. Designed with retina displays in mind, all assets were high-spec to ensure sharp, visually striking visuals across all devices.
These banners were designed for YouTube thumbnails, paired with screenshots from the videos. Each department had its own unique banner style, and all assets were created in the correct sizes to ensure they could be easily integrated into thumbnails while maintaining clarity and visual consistency.
