From the beginning when an event is assigned to me i have to think of ideas on how to implement the campaign and what we can do thats new and different. Coming up with the idea i have to present to the seniors in the business to get it all approved and then we create a video campaign to put on the live TV channel to promote the campaign and i create all the art direction for the campaign. Thereafter creating all the artwork for all the different platforms from all the assets previously created.