Campaign Design & Art Direction

From the outset of each campaign, I generate innovative concepts and strategies to deliver something fresh and engaging. I present these ideas to senior stakeholders for approval and then lead the art direction for the video campaigns featured on the live TV channel.

Following the video production, I translate the creative vision across all platforms by designing and producing the full suite of campaign assets, ensuring consistency and visual impact across every touchpoint. This role combines strategic thinking, creative leadership, and hands-on execution to bring campaigns to life from concept to launch.