Douglas & Gordon Brand Refresh and Digital Launch

As part of a significant brand refresh at Douglas & Gordon, I led the design and rollout of both the corporate brochure and website, launching them in parallel as the cornerstone of the campaign.

Brand Refresh & Design System

The project began with a full brand refresh, where I developed a cohesive design system to ensure visual consistency across print and digital platforms. This foundational work informed all subsequent deliverables and provided clear guidance for implementation across teams.

Website Design & Build

Taking ownership of the website from concept to launch, I collaborated closely with a remote developer to bring my vision to life. The process was streamlined—after gathering initial requirements from the company, I designed the key pages with custom icons, gained sign-off from the marketing team, and proceeded with build and deployment.

Key contributions:

• UX/UI design of the entire site

• Developer liaison and quality assurance

• Coordinated a smooth rollout with minimal internal friction

Launch Videos & Marketing Assets

To support the campaign launch, I produced three promotional videos—one highlighting the website, one for the store fronts promoting what the business does and the other introducing the new brochure. These assets were key in showcasing the project’s success both internally and externally.

Print Collateral & In-Store Branding

As part of the physical brand rollout:

• I designed property window cards for use across the D&G estate agency branches.

• These were aligned with the refreshed in-store photography and visual branding updates, which brought a more modern and engaging customer experience to the storefronts.

Outcome:

The campaign unified digital and physical brand touchpoints under one cohesive design language, significantly elevating Douglas & Gordon's visual identity and customer engagement across all platforms.