Tili Beauty Box – Creative Lead & Designer

I led the full creative direction for the Tili beauty box, shaping every visual touchpoint from concept to campaign. This included designing the box itself—inside and out—with carefully chosen colours for each quarterly release, as well as crafting the accompanying leaflet and all cross-platform artwork.

I art-directed the campaign photography to align with the brand’s aesthetic and translated these visuals into a bespoke landing page, social media skins, and affiliate banners. In addition, I curated weekly emails to customers, creating content that fostered community and brand loyalty.

Through this project, I combined product design, digital storytelling, and brand strategy to deliver a cohesive, visually engaging experience across all channels.