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- Curriculum Vitae
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- Employment History
The Travel Corporation - Head of Design
June 2022 - current
- Reviewing templates, mock-ups and prototypes from designers and signing off before presenting to the wider teams
- Providing design leadership to the team; which includes mentoring and coaching designers, providing feedback on their works and helping them grow their skills
- Carrying out personal development reviews and setting quarterly goals with incentives
- Developing and maintaining design and process standards that ensure consistency across all products and services. This includes defining the visual design language, interaction patterns and usability guidelines
- Developing and expanding the team from UX designers to multifunctional designers, creating a design studio to service the whole company and its 40+ brands
- Working cross-functionally to ensure that the design is implemented correctly and that the end product meets the desired user experience standards
- Being the point of contact for anything design related through the whole company internationally
- Working closely with senior leadership to understand the company’s goals and translate them into a design vision that is aligned with the needs of the end-users.
- Working with customer focus groups on projects to improve user experience and creating mock-ups with findings, thereafter reviewing and analysing the data for senior staff
- Improving and streamlining the design system with the current atomic design methodologies, insuring it works more efficiently for all brands and developers
Douglas & Gordon - Lead Digital UX/UI and Brand Designer
May 2021 - June 2022
- Creating wireframes and mock ups
- Creating responsive UI/UX designs, developing new functionality and redesigning existing pages on the website and the internal web based application
- Reviewing Google Analytics and holding customer focus group sessions to check website performance and help improve the sites user experience
- Creating social content for Instagram and affiliates, static images, animated images and videos for launches of software or brand content. Working with external design agency to create a cohesive company brochure and redesigning and coding responsive emails with new branding
- Designing for print, new window cards for company to use across all offices for advertising purposes
Jesani Designs Ltd - Senior Digital Designer
May 2017 - current
- Designing and implementing websites from initial wireframes to fully functioning responsive websites
- Designing logos and using it to create brand imagery for print
- Social media and affiliate marketing banner designs in HTML5/ CSS3/Javascript
- Using After Effects to create motion graphics for emails and social campaigns
- Creating user guides and brand guidelines
- Designing email templates for events
- Art-working assets ready for web and print
Entain Group - Product Designer
Nov 2020 - Present
- Creating a variety of assets such as: promotion pages, emails, GIF banners and HTML banners.
- Completing production work in a thorough and timely manner, keeping all projects on schedule.
- Adhering to pre-designed templates and production guidelines, maintaining consistency with design style guide and current look and feel.
- Delivering high quality production work for projects, maintaining strict attention to detail, quality checking and testing.
- Using and managing company content management system (CQ5 and Sitecore).
Dixons Carphone - Digital Design Manager
Dec 2018 - June 2020
- Designing CRM emails daily, coming up with conceptual designs for new campaigns
- Redesigning email templates to make the work process more efficient for design/development and clients, working with developers to create a modular based CMS
- Creating user guides and toolkits for others to follow, working with brand team to make sure everything is cohesive
- Designing social media banners, static and animated using HTML5 and CSS3
- Creating motion graphics social videos for Facebook/Twitter/Instagram and YouTube using Adobe After Effects
- Art-working assets received from vendors and the other sides of the business of photographed people, objects, phones and accessories
- Managing a team of 4, fulfilling administrative duties and making sure the team is always learning
- Storyboarding creative ideas for campaigns with the team to create conceptual designs
- Reviewing and refining old processes to make them more relevant and streamlined to reduce unnecessary workload making the team more efficient in the way they work
- Setting up the team to make sure they could effectively and productively work from home during the pandemic
- Setting goals for each member of the team and insuring these goals are met, teaching the team where necessary
QVC UK - Senior Digital Designer
Nov 2013 – May 2017
- Updating and maintaining the company websites
- Creating banner ads for marketing purposes
- Creating artwork for omnichannel following style guides to make sure they all look consistent
- Redesigning parts of the website and implementing in working order
- Designing and coding in html along with JavaScript and CSS to create bespoke responsive content for the website.
- Training new members of the team on how the business works and how to use all the software we use including IBM management centre and SVN terminal.
- Creating art direction documentation for the photographers to refer to when taking images for a certain event
- Going to the photography studio and art directing a shoot and also going to film studios to art direct promotional videos
- Designing and developing a new platform for blogs and transferring all the data from one piece of software to another seamlessly
- Training staff on how to use WordPress (blog platform) and providing them with user guides
- UX design for product pages to help dynamically create endless content without compromising the design
- Working with people from different teams to create graphics for events on the TV and web
- Creating imagery for events and implementing before deadlines without fail
- Becoming interim manager while permanent manager is away
- Helping junior designers improve their skills by providing constructive criticism and teaching them ways to help cope with their workloads
- Using style guides to design departmental updates
- Using a system called Jira to create and complete tasks at hand
- Working on social media graphics including Facebook, Twitter, Pinterest, YouTube and Instagram, also coming up with ideas for content for bespoke instagram accounts like Beauty.
- Worked in the Beauty, Fashion, Shoes & Handbags, Jewellery, Electronic, Garden & DIY, Home & Kitchen and Health & Fitness sectors for the business designing for events, coming up with promotional ideas and art directing shoots.
- Working with copywriters day to day making sure all content that goes on the web has been signed off by them
- Creating wireframes and storyboards for bigger projects like blogs and Interactive videos and bespoke content
- Problem solving for apps and IBM, trying to find ways around things that people didn't know how to fix
- Designing app content
- Communicating with other teams to make sure campaigns are consistent throughout all export streams
- Coming up with solutions to problems alongside the group coordinator to help streamline work processes
- Working to tight deadlines and creating good pieces of work
- Researching new trends and ideas on how the market is designing to make sure we keep up with design trends for the future
- Using programs like Endeka to create new brand pages and Monotate to do split testing on customers
- Working on big projects that involve almost all departments in the company to implement innovative ideas
- Working with brand ambassadors on their bespoke content on the website
- Going to senior meetings, giving my input and feeding back to the rest of the design team
RadioWorks/Maple Street Studios - Web Designer/ Web Developer
May 2011 – Nov 2013
- Updating and maintaining all of the company websites and micro sites – up to 20 sites
- Creating banner ads for marketing purposes for 3 of the main companies
- Create weekly newsletters and sending them out to customers using our email marketing software
- Redesigning multiple sites to a higher quality and functionality
- Coding in PHP and html along with JavaScript and CSS
- Training members of the staff on using parts of the website to update the content and send out audio to clients
- Photographing products and people for the website and newsletters
- Create specially designed newsletters for events such as quiz nights also designing new newsletter designs for updated websites. This involved liaising with the company hosting the quiz night to design something that is brand related.
- Create new brand images and templates for programs like RALF and PowerPoint.
- Creating postcards/leaflets and mail outs for branding purposes and also to help boost the company profile.
- Creating blogs, Facebook pages, twitter account and getting involved in more social networking site to advertise site and to engage with the clients – marketing
- Learning about search engine optimizing, how Google analytics works in more detail and how to use Google Ad Words
- Advise clients on design or technical problems they may be having that could directly affect us or the campaigns that we set up.
- Helping colleagues create great visual presentations, editing their PDF’s, Excel documents and many more
- Training staff on how to use CRM 2011 and the company intranet which I also created.
- Moving the main site to a better hosting company so that they would work faster and more effectively.
- Updating the ‘station location game’ using flash and coding
- Creating banners (all different sizes) for clients to use on platforms such as Spotify/We7/ RadioPlayer liaising with the production team.
- Creating animated banners for clients to use of their website from huge campaigns we set up, which involved liaising with the media team.
- IT help/troubleshooter
- Creating big banners for print so they can be used at events.
- Creating high resolution logos for marketing purposes and also creating logos for new sides of the business.
- Creating proposals/concepts for new designs for website/ micro sites, which are responsive designs to suit all platforms the site may be viewed.
- Working with different/custom CMS’s for different websites learning them back to front so if anything needs to be fixed or updated it can be done.
- Create images from scratch using graphics pad and CorelDraw, helping to define the brand as a whole to be more up to date and edgy.
Urban Retreat / Beautique - Web Designer/ Web Developer
June 2008 – Dec 2010
- Updating and maintaining all of the company sites – up to 10 sites
- Creating banners for promotions on the homepage and banners for the rest of the site using Photoshop
- Create weekly newsletters and sending them out to customers using our email marketing software
- Redesigning multiple sites to a higher quality and functionality
- Coding in asp.NET
- Training members of the salon staff on using the website to update content
- Teaching new members of staff on how to use Adobe suite and how to design banners
- Photographing products for the website
- Liaising with other brands creating banners and micro sites to suit their needs
- Acting as assistant manager while manager on holiday – providing daily/weekly figures for the accountants
- Visiting the salon to take photos of the salon and its surroundings for the website and for advertising purposes
- Creating blogs, Facebook pages, twitter account and getting involved in more social networking site to advertise site
- Learning about search engine optimisation, getting a training course at an affiliate company, also learning about Google analytics and pay per clicks
- Learning the marketing site of a business creating templates for press releases
- Customer service – answering customers questions (phone and online) Helping at the warehouse – picking, packing products and sending them out to customers