These visuals were created for a range of social platforms, including Instagram, Twitter, and large-scale external homepage takeovers. The work involved designing engaging, scroll-stopping assets—ranging from static posts and carousels to animated GIFs and HTML5 banners. Each piece was tailored to suit platform specifications while maintaining brand consistency and visual cohesion across campaigns. I focused on crafting dynamic compositions that communicated key messages quickly and effectively, optimising animations and layouts for both desktop and mobile experiences. From concept to execution, the process balanced creativity and technical precision, ensuring every design not only captured attention but also strengthened the brand’s online presence.
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At Douglas & Gordon, I designed social media banner templates that could be reused across advertising campaigns, with only images and copy updated as needed. I maintained the brand identity I had established, incorporating bubbles, a dark blue background, rich imagery, and a simple, clean design to ensure consistency and visual appeal across all posts.
These banners were created for EastPak, a client I’ve worked with on a freelance basis for the past year. I enjoyed collaborating with them due to the high-quality assets they provided. Each image required multiple sizes for social media platforms and affiliate banners, often needing significant editing and manipulation to accommodate crops that didn’t fit all formats. The examples shown are just a few of the variations produced for each campaign.
These examples showcase social content created for Carphone promotions, including static images that were adapted into HTML5 animated banners, external website homepage takeover skins, and affiliate banners. I also produced a wide range of motion graphics, animations, and videos for all social platforms, including YouTube bumper ads, ensuring cohesive, engaging content across multiple channels.
These are social media skins for a beauty campaign. I created image guides in Photoshop so that anyone producing social artwork could follow the predefined sizes and placement, ensuring consistent and cohesive visuals across all platforms.
These examples are for Instagram, part of the content I created for all social media platforms. I collaborated closely with the social media team to generate the social media strategy for the beauty department, attending weekly meetings to discuss ideas, plan content, and determine optimal timing for posts.
These are images created for affiliate marketing purposes. They were used on external websites to promote the company and its campaigns.
These images are made for audio streaming services, I created all the imagery for Spotify, We7 and RadioPlayer to support the adverts that were recorded in-house.
