This is a concept I thought of to bring more money into the beauty department and to educate customers more about beauty. Every quarter me and my copywriter came up with four trends that we would pitch to the merchandisers and buyers to make sure we had products to back up the trends. We would create all the content and I would art direct all the photo-shoots and build the pages on the website. This was were I had the most fun because it was creating content from research and we didn't have to follow anyone's lead on this campaign as it was ours and we owned it. It was great to not only create photography but also learn how to storyboard and direct video shoots too.