My video work combines creative storytelling with technical execution, using Adobe Premiere Pro to craft engaging and visually cohesive content. From concept development and storyboarding to editing and post-production, I oversee the full process to ensure each video communicates clearly and captures the intended mood. I enjoy experimenting with pacing, sound, and transitions to enhance narrative flow and viewer engagement. Many of my projects begin with a strong conceptual idea—whether promotional, editorial, or trend-focused—and evolve through collaboration with teams across design, fashion, and marketing. The goal is always to produce videos that not only inform and inspire but also reflect the brand’s visual identity and tone.
Scroll down to explore some of the videos I've created
I created a promo video for D&G’s new brand launch, designed specifically for estate agency shop windows. The video was formatted for outward-facing TVs and set to play on loop, so every slide was crafted to communicate something helpful about the company while showcasing the new brand photography. I paired the visuals with a free-to-use track, ensuring it could be shared across social media, press releases, and in-store displays without licensing concerns.
For the D&G Festival 2022 launch, I created a promotional video to energize and motivate staff for the company’s annual work festival. Originally set to the song Summer91 by Noizu, it was later replaced on YouTube due to copyright restrictions. The video was designed to inspire the team to outperform and exceed targets, highlighting the festival as an incentive and using engaging visuals to boost excitement and engagement—essentially a creative example of incentivized marketing in action.
I developed a gamification concept for estate agency targets and rewards, reimagining the classic Monopoly game as a motivational tool. The idea was to reskin the game and integrate it with our existing EDGE target system, making progress tracking more engaging and visually game-like. This approach was designed to make using the system fun while motivating teams to hit their targets, combining creativity with practical performance incentives.
I produced a launch video for the new corporate website, which I designed and implemented in Umbraco. Alongside the site, I created the new corporate brochure and defined the overall branding direction—choosing the colours, look and feel, and curating photography used across the website, brochure, and marketing materials including billboards, posters, and shop fronts. The video showcased the refreshed brand and served as a central piece to highlight the website and broader marketing campaign.
For the D&G campaign launch of the new corporate brochure, I produced a promotional video from concept to delivery under tight constraints. I coordinated with the head of marketing to define the messaging, reviewed the images provided by the photographer, wrote the script, selected the soundtrack, and used Premiere Pro to assemble the video. The original track (Robin S – Show Me Love) had to be replaced on YouTube due to copyright restrictions. Despite having no budget and only five days, I delivered a fully signed-off video to the CEO, showcasing both the new brochure and the refreshed corporate brand.
This video was created in Premier Pro, its a birthday message compliation where i added extra features like a TikTok style video and some extra animations that i created.
This is a compilation of motion graphics videos I created for Dixons Carphone, encompassing promotional content and vendor launches. I collaborated with key partners, including Apple and Samsung, to ensure consistent branding and messaging across all channels. The compilation features a variety of formats, including YouTube bumper ads, Facebook and Twitter videos, and Instagram Stories, demonstrating adaptability and attention to platform-specific requirements.
This video sat on a landing page that promoted our beauty box. We had many different versions of this video for all different platforms and the skins and products changed every three months when a new box was launched.
This video is for when we launched another Tili Beauty Box, as you can see it is very similar in look and feel just the colours and products have changed. The message for this one has changed slightly as its for returning customers that already know the box - this is another version of the video.
This video was with one of our ambassadors, it was a massive campaign where there was a photo shoot on the same day so that all the content is consistent. It was a promo where Ruth had to introduce her self and her show, we found this venue to be classic but rustic at the same time and thought it would work with her image.
This video was my idea to help inspire customer to get up, get out, work out and eat well. It was part of a new year new you campaign for the beginning of the year to push fitness. My idea for this video came to me from researching online about how to inspire people to work out. I feel like that goal has been achieved with this video, not only is the visual aspect inspiring but i feel the copy is too, it really gets you in the mood to workout.
This video was part of a massive campaign where i came up with the photography and video ideas. We used the same models across the board, the visuals were used for over 4 years making them pretty timeless in my opinion. All the visual assets were shot in one day in two different studios but all in house. It was a very stressful day trying to coordinate both shoots and directing both but i think the visuals speak for themselves.
This video was part of a massive campaign where i came up with the photography and video ideas. We used the same models across the board, the visuals were used for over 4 years making them pretty timeless in my opinion. All the visual assets were shot in one day in two different studios but all in house. It was a very stressful day trying to coordinate both shoots and directing both but i think the visuals speak for themselves.
This is a short animation that has maximum impact as far as photography goes, it was made to sit on the website, all social media platforms, TV and apps. I made it to promote a campaign called 'the beauty edit'.
I came up with the idea for this video, very simple and straight to the point educational video on how to create the linear look on your nails. It seemed to go down quite well with the customers who found it easy to follow and recreate which was the main objective of the video for me.
This was an idea i had to get more customer engagement on Youtube that would transfer on to the website, its called the blindfolded makeup challenge that a lot of YouTubers do or have done in the past. I thought it would be a good idea to get 2 of our presenters involved to make it more relevant. I filmed it myself and edited the video myself as we did not have a budget to create this content.